Goya positions itself as the brand for real-life chefs making real mistakes in its latest commercial, which will appeal to anyone who loves food but doesn’t cook like a pro.
As the advertising industry celebrated Advertising Week in New York
last week, speakers across various panels were often asked to opine on
the twin issues plaguing the digital advertising space: ad blocking and
ad fraud. Read more here.
A handful of new shows may help stop the bleeding, but the long-term prognosis for broadcast TV’s live ratings remains dire.
Last year, Goodby, Silverstein & Partners co-founder Jeff Goodby spoke up to remind the industry that one of its iconic taglines, “Got Milk?,” is not dead. That seems to be apparent in the agency’s latest work promoting the California Milk Processor Board’s famous line, which hopes to bring the white stuff into the modern age with a bit of spice and foodie influence.
A commercial for Nice ‘n Easy hair color, which is also running in the U.S., shows the Mad Men actor’s transformation from redhead to blonde, with Ms. Hendricks declaring, “Goodbye red, hello golden blonde… I don’t know if blondes have more fun, but I plan to find out.”
Country Inns & Suites By Carlson has selected Interpublic Group’s Campbell Ewald as its new agency of record after a review that began earlier this year. New work is slated for 2016.
Microsoft on Tuesday announced a set of devices designed to advance the company’s vision of running its newest operating system and “universal apps” across all its devices. The lineup also attempts to realize the strategy Microsoft laid out earlier this year, putting the focus on mobile software and the cloud.